Business Pains

So I was stuck behind this truck in traffic on my way home from classes today, and it took me a minute to realize all of the things blatantly wrong with it.

"College Hunks Hauling Junk. Let Tomorrow's Leaders Haul Your Junk Today."

Let's just think about this for a moment.

First off, the company's very title, while catchy in its rhyming, automatically excludes females. I can only imagine the hell you would go through as a female, trying to apply for a position in this company, even if you are able-bodied and capable.

Second, the title sexualizes and masculinizes (male) college students even if they don't ask for it or want it.

Third, by implying that the business is made up entirely of males and deeming them as "tomorrow's leaders," the business owner is excluding women from leadership positions not only in the past, not only in the present, but also in the future.

While I'm sure they offer affordable cleanup (mostly because they're exploiting broke college students as cheap labor), they're dehumanizing not only their employees but their customers as well. I can't imagine that bodes well for them if someone catches on.

Catchy or not, it's ignorant, sexist and misogynistic.